The Reverse Business Mission from France aims to:

• Provide participants with information about the market and the specificities of the sector;
• Identify potential business partners with the profile desired by the participants;
• Promoting and scheduling B2B meetings through face-to-face meetings;
• Support in assessing the conditions for establishing businesses.

In preparation for the mission, a series of actions will be carried out to boost the success of the mission, namely:

• A meeting was held with each participant to gather information, set specific objectives and define the type of contacts to be approached;
• Creation of a database with relevant contacts for participants;
• Making contacts to promote companies on the market;
• Encouraging the scheduling of meetings (2 to 3 per participating company);
• Preparing the importers’ trip and defining the program and meeting agendas.

During the Mission, we foresee:

• Regular updates on developments during meetings;
• Coordination and physical monitoring of the mission;
• Support for communication and negotiation between the parties;
• Individual follow-ups with French importers to assess their interest in doing business with the companies they met.