The main objective of sector fairs is to present national companies, their brands and product collections with a view to promoting their portfolio to potential customers. Taking part in this type of event is recognized as an excellent way of promoting new collections and own brands externally, and of getting in touch with international demand, since there is a high concentration of international target audiences and consequently direct contact with potential clients (with immediate feedback).

Fairs in the furniture and decoration sector are an excellent way of promoting products and brands internationally, as the architecture and design community (architects, decorators, designers, retailers, manufacturers, buyers) come to visit. Being present on the sector’s main stages is a means of international promotion.

Likewise, there is a high concentration of direct and indirect competitors, which will give the company a better perception of the entity, as well as the needs, tastes and preferences of the respective markets, since there is a concentration of potential customers from all over the world. It makes it possible to promote and advertise directly to demand, expand business contacts and do business on the spot.